Qualifications:
1. Bachelor’s degree in Marketing, Business, or a related field.
2. 0-2 Experience in marketing roles.
3. Strong understanding of digital marketing strategies, tactics, and best practices.
4. Excellent written and verbal communication skills, with the ability to create compelling content.
5. Knowledge of software industry trends, competitive landscape, and target market segments is a plus.
6. Strong analytical and problem-solving skills, with a data-driven mindset.
7. Attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
8. English Language is a must.
Job Responsibilities:
1. Develop and execute marketing campaigns to generate leads, increase brand awareness, and support the growth of the Company
2. Collaborate with cross-functional teams to create engaging content for various channels, including website, social media, blogs, whitepapers, case studies, and email marketing.
3. Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for differentiation.
4. Manage and optimize digital marketing initiatives, including SEO, SEM, social media advertising, email marketing, and marketing automation.
5. Track, analyze, and report on campaign performance and key metrics, providing insights and recommendations for continuous improvement.
6. Support the planning and execution of events, webinars, and partner-related activities to drive engagement and lead generation.
7. Work closely with the sales team to develop sales enablement materials, including presentations, product sheets, and sales collateral.
8. Collaborate with the functional and the technical team to understand product features, benefits, and target customer personas, translating them into effective marketing messages.
9. Stay up to date with industry trends, emerging technologies, and marketing best practices to continuously enhance marketing strategies and tactics.
Job Category: Marketing
Job Type: Full Time
Job Location: New Cairo
